Art Project


Susumu Namikawa

2021.07.10(Sat) - 09.05(Sun)

The Edo firefighters, called “hikeshi”, are a symbol of Tokyo’s fight against disasters. Is it not possible to revive these firefighters in Tokyo today, giving them a new form and new role? This project is an attempt to newly create the “hikeshi” of Edo as “Hi-gumi” (“evacuation team”), firefighters created using AR who will appear at 213 evacuation sites designated by the Tokyo Metropolitan Government by climbing ladders to announce their locations.
When you hold up the camera of your smartphone in the city, the Hi-gumi will appear in the direction of these evacuation sites along with the distance to each site, in conjunction with your location information. And, through 3D animation, the Hi-gumi will perform the traditional “Hashigo-nori”, or ladder-top stunts, guiding you to the evacuation site.
Continuing the sentiments of our predecessors who protected the lives of Edo citizens, this project will heighten awareness of evacuation sites that are not usually recognized in the city, while serving to confirm their location. The project also aims to contribute to such disaster prevention activities.

(As of February 2021)

1: “Hi-gumi AR Image” 2021, produced by Susumu Namikawa
2: “Hi-gumi AR Image” 2021, produced by Susumu Namikawa


Susumu Namikawa (Copywriter, poet, programmer)

Born in 1973. In addition to working as executive creative director at Dentsu Digital Inc. and as a copywriter, he continues to create works that combine poetry and programming. Video works include “Industrial Waste Treatment Plant Rock” and “Poolside Life”. Exhibitions include the poetry exhibitions “little stones in panic forest” at Gallery Sanyodo and “I A and I B” at Impact HUB Tokyo, in which he collaborated with artificial intelligence. He is the author of “Happy Birthday 3.11” (Asuka Shinsha) and many other publications.


To Be Announced