Masamichi Toyama serves as a representative of Smiles Co., Ltd., a company that develops all types of business projects, including Soup Stock Tokyo. He is also a contemporary art collector, with a belief that art and business have a constant relationship with each other that can never be cut. Since 2014, Smiles has participated in Ichihara Art Mix, Echigo Tsumari Art Triennale, and Setouchi Triennale. Smiles has received positive attention for the edible artwork created in collaboration with Denso, as well as “Lemon Hotel”, a work that allows visitors to stay at. As a social experiment, in 2018 Toyama collaborated with the creative agency PARTY to found “The Chain Museum” and build the platform “ArtSticker” through which people can support artists. For the Tokyo Biennale, Toyama himself has been asked to join as an artist. He plans to present an artwork that actualizes the essential relationship between society, art, and the individual.
(As of March 2020)
1: “Lemon Hotel” 2016
2: “just color” 2019, Soup Stock Tokyo Hiroo Shop
3: “Business plan” 2005, Smiles Co., Ltd.
Masamichi Toyama (Artist)
Born in Tokyo in 1962. Masamichi Toyama, artist and business leader, is a painter who has held domestic and international solo exhibitions, and the CEO of numerous companies he has founded in various industries such as Soup Stock Tokyo. He founded Smiles Co., Ltd. in 2000, which is active in art promotion. Notable exhibitions include “Lemon Hotel” at the 2016 Setouchi Triennale. The company also played a key part in the 2015 Echigo Tsumari Trienniale. Currently, Toyama is developing “The Chain Museum”, a new way of exhibiting artworks and supporting artists, as well as a new art application “Art Sticker”.