D03Art Project

Spinout Hours 2 hours spun out, and some things there

Masamichi Toyama

2021.07.10(Sat) - 09.05(Sun)
Sanai Dream Center Building

Masamichi Toyama serves as a representative of Smiles Co., Ltd., a company that develops all types of business projects, including Soup Stock Tokyo. He is also a contemporary art collector, with a belief that art and business have a constant relationship with each other that can never be cut. Since 2014, Smiles has participated in Ichihara Art Mix, Echigo Tsumari Art Triennale, and Setouchi Triennale. Smiles has received positive attention for the edible artwork created in collaboration with Denso, as well as “Lemon Hotel”, a work that allows visitors to stay at. As a social experiment, in 2018 Toyama collaborated with the creative agency PARTY to found “The Chain Museum” and build the platform “ArtSticker” through which people can support artists. For the Tokyo Biennale, Toyama himself has been asked to join as an artist. He plans to present an artwork that actualizes the essential relationship between society, art, and the individual.

Planning support: RICOH
Support: Seiko Holdings Corporation
Technical support: sforzando LLC.

(As of March 2021)

1: “Lemon Hotel” 2016
2: “just color” 2019, Soup Stock Tokyo Hiroo Shop
3: “Business plan” 2005, Smiles Co., Ltd.


Masamichi Toyama (Artist)

Born in Tokyo in 1962. Masamichi Toyama, artist and business leader, is a painter who has held domestic and international solo exhibitions, and the CEO of numerous companies he has founded in various industries such as Soup Stock Tokyo. He founded Smiles Co., Ltd. in 2000, which is active in art promotion. Notable exhibitions include “Lemon Hotel” at the 2016 Setouchi Triennale. The company also played a key part in the 2015 Echigo Tsumari Trienniale. Currently, Toyama is developing “The Chain Museum”, a new way of exhibiting artworks and supporting artists, as well as a new art application “Art Sticker”.



5-7-2 Ginza Chuo-ku Tokyo


・1 minute walk from “Ginza” Station Exit A1 on the Tokyo Metro Hibiya Line, Ginza Line.
・3 minutes walk from “Higashi ginza” Station on the Tokyo Metro Hibiya Line, Toei Asakusa Line.
・8 minutes walk from “Yurakucho” Station on the JR Yamanote Line, KeihinTohoku Line, Tokyo Metro Yurakucho Line.


(Tokyo Biennale Executive Office)